The Pony Club

Refining a much loved brand

The Pony Club is a voluntary organisation founded in England in 1929. It has now expanded internationally and Pony Club branches can be found worldwide.

As part of a brand re-positioning brief I refined thier identity to make it more approachable and contemporary. The logo has been simplified to make it easier to reproduce across a wide range of merchandise. The inclusion of the date highlights the organisations rich history whilst the bright and youthful colour palette reflects the energy and drive of the club today.