The Pony Club
Refining a much loved brand
The Pony Club is a voluntary organisation founded in England in 1929. It has now expanded internationally and Pony Club branches can be found worldwide.
As part of a brand re-positioning brief
I refined thier identity to make it more approachable and contemporary. The logo has been simplified to make it easier to reproduce across a wide range of merchandise. The inclusion of the date highlights the organisations rich history whilst the bright and youthful colour palette reflects the energy and drive of the club today.
![](https://freight.cargo.site/t/original/i/98229f8d1051c5887d3c2180912e82b1215bea706ed554f93bd258a9b6aae16f/PC-Logo-SM.jpg)
![](https://freight.cargo.site/t/original/i/c15566507a52fbd585d6e1d132c54ddbf923b2341f9e8cc7a5db209e41f07b6f/PC-Logo-detail-SM.jpg)
![](https://freight.cargo.site/t/original/i/c283a37256fa6dbf2de375d9f1801749d7b0985da68a25dcd3d25a5789e679df/PC-Logo-LG.jpg)
![](https://freight.cargo.site/t/original/i/dbc873ed6924a76ae05050ba763e62333410675a5aa0947eeb56be82506eddef/PC-T-SHIRT-LG.jpg)
![](https://freight.cargo.site/t/original/i/91c75256d42747cfb7305c3685de0212de07ab331fc0f555aec7007a8a6a35a2/PC-wordmark-SM.jpg)
![](https://freight.cargo.site/t/original/i/c7e0e70959582dd4e69faaaef6c5705932f4f4c1b86308552cb876b886a45b81/giphy.gif)
![](https://freight.cargo.site/t/original/i/2763344df41bfe7023988f44847b61a4cef11e3de67d765a294d997a5fe732dd/PC-mixed-LG.jpg)
Created in 2016 at Harrison:Fraser