The Pony Club

Refining a much loved brand

The Pony Club is a voluntary organisation founded in England in 1929. It has now expanded internationally and Pony Club branches can be found worldwide.

As part of a brand re-positioning brief I refined thier identity to make it more approachable and contemporary. The logo has been simplified to make it easier to reproduce across a wide range of merchandise. The inclusion of the date highlights the organisations rich history whilst the bright and youthful colour palette reflects the energy and drive of the club today.

Created in 2016 at Harrison:Fraser

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