A graphic designer specialising in visual identity for new and established brands.

Key Skills

Visual Identity
Concept Development
Art Direction
Packaging Design
Print Production
Digital Front-end Design
Exhibition Graphics

Selected Clients

Brave New World
WPP Coley Porter Bell
The Doyle Collection
The Pony Club
The Jockey Club
Iva Minkova
Cosmetics à La Carte
Frescobol Carioca
Earthsea Swimwear
Bio-tiful Dairy

Originally from up north, I am a London based designer working on private commissions and with top creative studios. I work as a creative partner in all aspects of branding, bringing visual identities to life through thoughtfully crafted implementations. Over the past nine years I’ve worked with clients from the art, luxury, lifestyle, hospitality and retail sectors, ranging from international companies through to pre-revenue start-ups and larger scale-ups.

If you have a brief you’d like to discuss, or are a design studio looking freelance support please contact me at:


©Caroline King 2019.