The Doyle Collection
Brand identity, print and packaging for The Doyle Collection – a family-owned luxury hotel group
As lead designer on this project I was responsible for the identity design for 6 of the 8 hotels, as well as many of the restaurant identities. The brand strategy gave each hotel it’s own palette of typography, patterns, textures and print finishes. Throughout the 2 year project I designed and managed the pitch documents and managed the design, print and production of all brand collateral for all 8 hotels (350+ items), and finally documenting the project in a comprehensive set of brand guidelines.
The following pages show selected collateral for The Kensington Hotel – inspired by old school glamour and luxury fashion, I created a bespoke type treatment and combined black gloss foil over uncoated blue stock with a golden edge for a show-stopping finish.
View the Brand Story Showcase video here.
doylecollection.com
![](https://freight.cargo.site/t/original/i/1abb059cea728b567fdcdafa7d22ea677d9b8039b737bd0c31386ac087abb8df/Portfolio_Doyle_01.jpg)
![](https://freight.cargo.site/t/original/i/db91559a4e9b7b5e9de38762383bbd9d9a3d912fc7e9fa284cc6a633f4081a20/Kensignton-Exterior-with-Flags.jpg)
![](https://freight.cargo.site/t/original/i/a51a7df7c420302c97faf23c123742cc8bfaa006b97821bedca658e76abaa7a7/Portfolio-Website-Plan-Doyle_03.jpg)
![](https://freight.cargo.site/t/original/i/310205fe2c7b52f2ed4f51e6b0fa559cee36ad0ecd8542d709af036878050e2c/Portfolio-Website-Plan-Doyle_04.jpg)
![](https://freight.cargo.site/t/original/i/79f3069bb93a0a10fc2fbb9dc3a9cba376d93b22bb51ad3dbebb91215450d12a/Portfolio-Website-Plan-Doyle_05.jpg)
![](https://freight.cargo.site/t/original/i/f398f30cd5c053914dfa6588d49fb40448654a160b09bf390530e45c7a018559/Portfolio-Website-Plan-Doyle_06.jpg)
![](https://freight.cargo.site/t/original/i/83549e099f06806eeae521c21268abd30b7fdab09a980941e34690ce9774734e/BNW_15_12_09_150f_BKGD.jpg)
![](https://freight.cargo.site/t/original/i/a278fb947144d15c90d17ad5637d8e15e5778265ecc44aea5cb88ff0e5e4544c/BNW_15_12_09_641f.jpg)
![](https://freight.cargo.site/t/original/i/9f8136187ad7dbc8c8564d981fdb7593c9efdf4ce843622e89c693761fc5e412/Doyle-Kensington.gif)
![](https://freight.cargo.site/t/original/i/06f190178c431ba83d56416037a56252090648f5e18c99893f8feee45f1c4781/Portfolio-Website-Plan-Doyle_11.jpg)
![](https://freight.cargo.site/t/original/i/c8a10d7783acb63c6294ee0aa2623603f63a4d36920158252a59771443d6a96e/Doyle-Adverts.jpg)
Created in 2014-15 at Brave New World
Digital Design: Julia Belling
Photography: Simon Brown & Louisa Parry
doylecollection.com
Digital Design: Julia Belling
Photography: Simon Brown & Louisa Parry
doylecollection.com