Brand identity, print and packaging for The Doyle Collection – a family-owned luxury hotel group.










The strategy of each hotel meant that it had it’s own palette of typography, patterns, textures and print finishes. Inspired by old school glamour and luxury fashion the Kensington mixed black gloss foil over uncoated blue stock with a goldern edge.

As lead designer on this project I was responsible for the identity design for 6 of the 8 hotels, as well as many of the resturant identities. Throughout the 2 year project I designed and managed the pitch documents and client presentations and managed the artworking, print and production of all brand collateral (350+ items), liasing with the client and printer and finally documenting the project in a comprehensive set of brand guidelines.










Created in 2014-15 at Brave New World
Digital Design: Julia Belling
Photography: Simon Brown & Louisa Parry

doylecollection.com

©Caroline King 2019