A slice of the city

To visulise this strategy each hotel has it’s own palette of typography, patterns, textures and print finishes. The images above show a selection of items for The Kensignton Hotel and The Bristol. 

As lead designer on this project I was responsible for the identity design for 6 of the 8 hotels, as well as many of the resturant identities. Throughout the 2 year project I designed and managed the pitch documents and client presentations and managed the artworking, print and production of all brand collateral (350+ items), liasing with the client and printer and finally documenting the project in a comprehensive set of brand guidelines.

Created in 2014-15 at Brave New World
Digital Design: Julia Belling
Photography: Simon Brown & Louisa Parry