Kefir for Bio-tiful Diary

Branding a traditional dairy drink for the UK consumer

Kefir is a fermented milk drink made with kefir “grains” and has its origins in the north Caucasus Mountains, at the intersection of Europe and Asia. This was the source of inspiration for the brand packaging concept. I lead the pitch, which was then developed by Brave New World into a final design that is now stocked in a range of high street shops including Whole Foods, Selfridges, Boots and Sainsburys.