Brand identity for a innovative wedding shoe designer

IVA MINKOVA is a luxury made-to-order footwear brand creating personalised wedding shoes and lasting memories for the modern bride and her bridal party.


I worked with Iva to develop her brand identity and packaging design. The word-marque’s shapes reflect the refined nature of Iva’s designs, the extreme stoke widths reminiscent of shoe heals.

The use of unexpected materials such as holographic foil and frosted acrylic with transparent silk in the packaging references Iva’s distinctive style.