Visual language, packaging, and online shop for Frescobol Carioca – a Brazillian beachwear brand inspired by the vibrant spirit of Rio de Janeiro.













The lookbooks needed to communicate a premium brand, with a modest print budget. Each book is different, combining lifestyle photography with product images. 



A soft touch laminate cover emulated the feel of the swimwear and an exaggerated format helped differentiate the brand at thier trade show debut. 



















Created in 2013-15 at Brave New World

©Caroline King 2019