Art-Direction for a boutique cosmetics brand

Cosmetic’s à la Carte is a family run cosmetics company sold in Fortnum & Mason and from their Sloane Square boutique. I provided creative direction for their photography, look book design and POS display. The brand offers bespoke make-up to suit every skin type, and this personalisation is key to its differentiation.

I developed a feminine and romantic style, woven with the use of chemist equipment to demonstrate the brand’s clinical approach.

Created in 2015
Still-life photography by Louisa Parry