Christie’s – London
Identity and promotional materials for a revitalised department,
European Art is a new sale category grouping which includes Victorian,
Pre-Raphaelite, British Impressionist, 19th Century European and Orientalist Art.
The new identity had to fit with the wider Christie’s Brand, whilst introducing the new department. The use of colour and layering of type helped to give it a fresh and innovative look, reflecting the energy of the team. The first outing of the identity was on a promotional mailer. It’s tactile contruction and luxurious Omnia stock had a beautiful feel with viberant colour reproduction.
Created in 2018 at Christie’s