Refining a much loved brand for The Pony Club.

As part of a brand re-positioning brief I refined thier identity to make it more approachable and contemporary.

The logo has been simplified to make it easier to reproduce across a wide range of merchandise. The inclusion of the date highlights the organisations rich history whilst the bright and youthful colour palette reflects the energy and drive of the club today.

Created in 2016 at Harrison:Fraser

©Caroline King 2019